8 Bishopsgate
Crafting a Next Level community sub-brand identity for 8 Bishopsgate
![no image alternative text provided](https://jack-lang.com/uploads/Group_7551_2x_8402447738.jpg)
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Background
8 Bishopsgate is a landmark 50-story tower on the corner of Bishopsgate and Leadenhall Street. They have 8,000 – 100,000 sq ft of brand-new office space available and house company offices. 8 Bishopsgate's brief was to create a sub-brand identity called 'Next Level' that housed all of the community social groups and facilities.
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Final concept
The Next Level logo, inspired by the 8 Bishopsgate logo, stays in line with the main brand while also symbolizing progress and aspiration. Placed in the top right corner, it represents forward-thinking and a drive for advancement. To encompass all facets of the brand, additional brand assets were created for use across all ‘Next Level’ marketing materials.
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