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Howard Kennedy

  • Brand Identity

  • Print & Digital Collateral

  • Video Editing

  • Web Design Advising

Evolving a prestigious London law firm’s brand

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Background

I worked with a team of designers on the Howard Kennedy rebrand (visual identity), Implementation and ad hoc work.

The visual identity was based on the brand strategy concept of 'a straightforward law firm'. We created a brand identity that reflected this whilst retaining a part of the old brand identity. We simplifed the Howard Kennedy's logo to make it optical clearer on digital and print collateral. Crafted a new colour palette based on the colours within their main office in london and crafted a flexible and consistent system and templates for their internal and external marketing material. 

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